Insights

Practical lessons from the project front line: systems, marketing, content and product design.

02 — FEATURED

Software & AI 2026-09-15 · 7 min

Most companies buy too early or build too early. Five questions that settle it before you spend.

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Software & AI 2026-09-01 · 8 min

Three ways to get digital capability, and the real costs of each. A framework for choosing before you sign anything.

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Software & AI 2026-09-15 · 7 min

Most companies buy too early or build too early. Five questions that settle it before you spend.

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Digital Marketing 2026-09-08 · 7 min

One platform captures demand, the other creates it. How to split a first budget, and when to change the split.

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Digital Marketing 2026-09-10 · 6 min

AI assistants now answer the questions your customers used to Google. Here is how to become the brand they cite.

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Industry Insights 2026-09-05 · 7 min

Acquisition gets dearer every quarter. The retailers pulling ahead are the ones who systemised the second purchase.

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Product Design 2026-09-22 · 6 min

You keep hearing both terms in quotes and proposals. Here is the difference, and why it changes what you pay for.

Cadence rule (spec 7): launch with 6 articles, then publish at least 4 per month. 12 per page with pagination.

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