01 — SUBSERVICE
Brand Identity
Logo, colour, type and brand guidelines, so every surface your customer touches says the same thing about you.
02 — INTRO
Consistency is what makes a brand exist.
A brand is not a logo; it's the pattern a customer recognises after meeting you three times. When the website, the proposal, the packaging and the ads all carry the same voice and the same visual language, trust compounds. When they don't, every touchpoint starts from zero. Identity work is the discipline of deciding that pattern once, properly, and writing it down so it survives every future designer, printer and intern.
We start from positioning, who you serve, against whom, and why you win, because a beautiful identity built on a vague position is decoration. From there we design the system: logo and variants, colour with accessibility-checked combinations, typography, layout principles and application examples. You receive the full guidelines PDF and every source file. If you already have a logo you love, we keep it exactly as it is and build the system around it.
03 — WHAT'S INCLUDED
What's included
Positioning workshop
Audience, competitors, message hierarchy agreed before any design.
Logo & variants
Primary, secondary and mark-only versions with clear-space rules.
Colour & typography system
Palettes with usage rules and contrast-checked combinations.
Brand guidelines (PDF)
One document any vendor can follow without calling you.
Source files
Every logo and asset in every format, owned by you.
Application examples
Name cards, decks, social templates, signage as scoped.
04 — PROCESS
Process
- 01
Position
Strategy before style.
- 02
Explore
Directions presented, one chosen.
- 03
Refine
The chosen direction built out.
- 04
Systemise
Guidelines and source files.
- 05
Apply
Templates and launch surfaces.
06 — FAQ
FAQ
We have a logo already. Is that a problem?
No. We keep the original file untouched and define how it's used in the guidelines. Rebranding is a choice, never a default.
How long does identity work take?
Brand identity typically runs 4 to 8 weeks depending on scope and rounds.
Who owns the identity?
You do, once paid in full, including source files. Third-party fonts are licensed in your name and listed at handover.