CASE 02 — CASE STUDY
Harbourline Capital
Compliant website & CRM approval flow
03 — RESULTS
-42%Cost per lead
+31%Application completion
85Qualified leads / month
The Challenge
High acquisition costs and a paper-based application process that lost applicants halfway. Compliance review slowed every campaign.
Our Solution
We rebuilt the website with a compliant application flow, connected it to a CRM with an approval workflow, and moved acquisition to SEO and educational content that compliance signed off once, not per post.
The Outcome
Application completion rate up 31%. Cost per qualified lead down 42%. Compliance review time per campaign cut from days to hours.
Compliance used to slow every campaign. Now sign-off happens once and the funnel just runs.