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CASE 02 — CASE STUDY

Harbourline Capital

Compliant website & CRM approval flow

SoftwareMarketing

03 — RESULTS

-42%Cost per lead
+31%Application completion
85Qualified leads / month

The Challenge

High acquisition costs and a paper-based application process that lost applicants halfway. Compliance review slowed every campaign.

Our Solution

We rebuilt the website with a compliant application flow, connected it to a CRM with an approval workflow, and moved acquisition to SEO and educational content that compliance signed off once, not per post.

IMG — PROJECT VISUALS ON REQUEST

The Outcome

Application completion rate up 31%. Cost per qualified lead down 42%. Compliance review time per campaign cut from days to hours.

Compliance used to slow every campaign. Now sign-off happens once and the funnel just runs.
HHead of Distribution, Harbourline Capital

08 — RELATED WORK

Related work

CASE 03

Calder & Lam Consulting

Brand identity & client portal

MarketingUX/UI

Website enquiries up 120%

View Case Study

09 — CTA

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