Membership system & app

SoftwareUX/UI

03 — RESULTS

9,400Members in six months

+38%Repeat purchase rate

12Stores on one system

The Challenge

12 stores, member data scattered across spreadsheets, no way to remarket. Store teams could not see who their best customers were, and head office had no single member count it trusted.

Our Solution

We ran user research with store managers and shoppers, designed a membership app, and built a central member system connected to POS and WhatsApp.

Points, tiers and offers now live in one place. Campaigns go out through WhatsApp with full tracking, and every store sees the same member record.

IMG — PROJECT VISUALS ON REQUEST

The Outcome

9,400 members joined in the first six months. Repeat purchase rate up 38%. Head office now runs weekly remarketing campaigns from one dashboard.

For the first time every store sees the same customer. The membership numbers stopped being a debate and started being a dashboard.
OOperations Director, Meridian Retail Group

08 — RELATED WORK