Per project
Research and new product design.
From HK$90,000
01 — SERVICE HERO
DESIGNED FOR REAL USERS
Digital Product Design (UX/UI)
We design mobile and web applications for businesses: user research, interface design, interactive prototypes and design systems.
02 — STATS
15+Products designed
400+User interviews
27%Average conversion uplift
03 — INTRO
Understand users first, then design the interface.
Good product design isn't about making screens pretty; it's about helping users get things done faster. We start with research and validate every design decision with data and testing.
We don't just hand over mockups; we deliver prototypes and design systems your developers can build from directly.
04 — SERVICE LIST
What we do
User research
Interviews, surveys, competitor analysis, journey mapping, usability testing.
UI design
App and web interfaces, visual style, responsive design.
Interactive prototyping
Clickable Figma prototypes to validate flows before development.
Design systems
Component libraries, guidelines and design tokens for consistency and faster builds.
UX audit
Find drop-off points in existing products and recommend fixes.
04B — WHAT YOU RECEIVE
What you'll receive
Every project lists its deliverables and acceptance criteria up front, written into the contract. No grey areas.
| Standard deliverables | Acceptance |
|---|---|
| Research report and personas, user journey maps, information architecture, wireframes, high-fidelity designs, clickable Figma prototype, design system and component library, developer handoff documentation | Usability test results + design approval |
05 — CAPABILITY MATRIX
Capabilities
Tools
- Figma
- FigJam
- Maze
- Hotjar
- Adobe Creative Cloud
Product types
- Mobile apps
- SaaS
- E-commerce
- Internal enterprise systems
- Fintech
Standards
- WCAG 2.2 accessibility
- iOS Human Interface Guidelines
- Material Design
06 — PROCESS
Process
- 01
Research
Users, market and constraints.
- 02
Define the problem
What must the product do, for whom.
- 03
Wireframes
Structure before styling.
- 04
Visual design
High-fidelity screens in the brand.
- 05
Prototype testing
Usability tests on the clickable prototype.
- 06
Design system & handoff
Components, tokens, developer docs.
07 — PRICING MODELS
Pricing models
Monthly design retainer
Ongoing iteration, design system upkeep.
From HK$20,000/month
09 — INSIGHTS
Related insights
FIG 10
UX vs UI: A Simple Explanation for Business Owners
You keep hearing both terms in quotes and proposals. Here is the difference, and why it changes what you pay for.
Read MoreFIG 01
Hire, Outsource or Partner? How SMEs Should Build Their Digital Team
Three ways to get digital capability, and the real costs of each. A framework for choosing before you sign anything.
Read MoreFIG 02
Custom System vs Off-the-Shelf Software: Five Questions to Decide
Most companies buy too early or build too early. Five questions that settle it before you spend.
Read More10 — FAQ
FAQ
What's the difference between UX and UI?
UX is whether users can complete their tasks smoothly; UI is the look and interaction of the interface. We do both together.
We have developers. Can you do design only?
Yes. We deliver Figma prototypes, a design system and developer documentation.
Is user research really necessary?
Strongly recommended. A small study with 5 to 8 users surfaces most major issues.
How long does design take?
A mid-sized app typically takes 6 to 12 weeks from research to final design.
Can you redesign an existing product?
Yes. We start with a UX audit, then improve in prioritised phases.
12 — CLIENT LOGOS
Trusted by businesses like yours
MERIDIAN
Harbourline
CALDER & LAM
Northgate
PACIFIC CREST
ember & oak
BLUEPEAK
Verio
STONEBRIDGE
Lumen
ATLAS MFG
Cove